Tuesday, November 10, 2009

BC Football recruiting

The recruiting environment has changed dramatically over the last decade. The emergence of technology plays a crucial role and each school is always trying to get a leg up on potential recruits.

I have noticed that other schools have websites dedicated solely to recruiting. See Georgia Tech's recruiting website run by their recruiting coordinator. This seems like a simple and effective way to market the program to potential suitors. USC head coach Pete Carroll has his own site and the program also has a blog that gives an inside look on the team and program.

As far as I know Boston College does not utilize any of these resources which is a shame because even if having a website does not help with recruiting it will appease fans by giving them another resource to read about their beloved team. Setting up a simple website with videos, tours, information, alumni in the pros, anything that may entice high school recruits could be a helpful tool in the recruiting game. Besides, it already appears many of BC's competitors are already using these tactics.

I know that BC's strategy is to recruit player's who want to come to BC and I agree this has been very effective over the year's, but why not reach out and try to entice more kids. Having a cool website could actually increase interest in the program. This idea could also be easily translated to BC's other sports as well. There are enough bright coaches, grad assistants, and students involved with BC that could help make this idea successful and I'd like to see BC embrace these unique recruiting avenues in the near future.

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